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CSH Surrey started out as Central Surrey Health, when a group of more than 560 nurses, therapists and support staff chose to leave the NHS in 2006 and set up their own not-for-profit social enterprise – believing they could provide higher quality healthcare services by combining the core values and principles of the NHS with the entrepreneurial ‘can do’ culture of a successfully run business.
In July 2013, Central Surrey Health changed its name to CSH Surrey to enable it to grow and diversify.
The letters ‘CSH’ don’t stand for anything, but provide a link to the organisation’s heritage as Central Surrey Health.
The logo is a gemstone – an amethyst – which is a stone associated with calming and healing properties. Gemstones are associated with quality, thus representing the high quality services delivered by CSH Surrey. The gem logo also represents openness and transparency, the importance of strong partnerships inside and outside of CSH Surrey in delivering high quality services, and the multi-dimensional services that CSH Surrey provides – as represented through the gem’s many facets.
The strapline ‘Better healthcare together’ is in three parts: ‘Better together’ expresses the importance of partnerships to how CSH Surrey delivers it healthcare services; ‘Healthcare’ is the sector in which CSH Surrey operates; and ‘Better healthcare’ is what patients and we want.
The change was part of a wider branding programme to help people better understand what CSH Surrey is and the services it provides. We knew from research that patients were confused about who provided NHS services locally. However, CSH Surrey’s patients also regularly told us, through patient surveys, that CSH Surrey provides high quality services.
CSH Surrey therefore wanted to communicate more clearly what CSH stands for and to develop a new visual identity that better communicated this, so patients find it easier to understand and differentiate CSH Surrey and its services. We also wanted to be able to create an overall Group structure that would enable CSH Surrey to grow and diversify, thus enabling more people to benefit from its high quality services in the future.